The High Court has rejected a tobacco company's bid to appeal for the release of privileged parliamentary documents containing legal advice on plain cigarette packaging. British American Tobacco argued it should be allowed to see a memo outlining legal and constitutional issues involved with the world-first plain packaging legislation, which is due to take effect in December after the company lost a long-running legal fight this week.
The report tells us that "colours and fonts tend to produce particular responses in customers" and that "imagery and symbols exert very powerful effects" - on us ordinary mortals, youunderstand, not on state employees or health experts, who are of course immune to the brain-invading charms of Big Tobacco branding. Apparently, state-designed plain packets will help save loads of lives, since they will "reduce the temptation of tobacco".
And thus it falls to the state to save us from the "temptation" by shielding our eyes from "seductive" logos, in a similar way that priests used to claim to be able to"deliver us from temptation" by limiting what we could know and inculcating us withThe Truth.
An FOI request is turned down just because?
The odor of tobacco blended with water offends delicate noses now?
The idea of olive green making a behavior change is pointless and silly.