The premise of this paper is that people and movements are defined not solely by substance, but by how much the speaker’s values resonate with the public. A truth spoken by a messenger who is not trusted will be disbelieved. If the tobacco control community is disbelieved, it may not be the result of being wrong, but rather from a failure to frame ourselves in such a way that our goals and our approaches resonate with the public. In this article, I argue that the tobacco control community should more proactively frame its actions and base that frame upon ethical principles.
There are many reasons to better integrate ethics into tobacco control, not least of which is that it is morally appropriate to act ethically as professionals. This is true even if acting ethically may have short term costs. In this paper, however, I do not address the issue of acting ethically for its own reward. Instead I demonstrate how better integrating ethics into our work has a pragmatic dimension that can move our work forward. I argue that by consistently framing ourselves and actions in accord with sound ethical principles, we can seize the high ground from the tobacco industry and provide a common language to communicate with the public and among ourselves. If we accomplish this goal, it will not be due to a large single effort, but to a series of consistent messages that portray the community in a shared vision.
Oh that's a laugh ethics in the tobacco control industry.
I know it's old but this explains some of their insane worldview.
Horrible read,but to know your enemy you must first understand him.