But it does have its downsides. "I find it very addictive, just as much as cigarettes," says Jon Hedelien, who gets through three boxes a day. And while it won't make your clothes stink, it does have a major antisocial drawback. As Rosengren points out: "I wouldn't want to snog anyone when I was using Snus: it makes your breath pretty strong."
Always end any tobacco related story good or bad on the down note.
After all it's the big bad.